She Is Without Limits by Haley Hoffman Smith

This problem-solving capacity made their ideas magic. He was annoyed that he’d left his flash drive all the way in Cambridge-four hours from where he was working in New York City. Similarly, founder Drew Houston solved his own problem when he created Dropbox. She wasn’t thinking about business or entrepreneurship or profit margins when she dunked some fruit into her water. What’s compelling about Goldin’s story isn’t necessarily that she started a booming business. Related: Problem Solvers: These Entrepreneurs Offer Innovative Solutions She didn’t think anything of it until her mom called her to ask where she got the raspberry water Goldin was always drinking, because she wanted to buy some for herself.Īnd, today, that same drink is called Hint Water. She sliced up fruit, let it soak in her water, and had created a seemingly simple new drink based on simplicity and health. So, she started to look for healthier choices such as flavored waters and found that none of them really fit the bill for an actual healthy alternative-between the bubbles, the fizz, the exotic flavors, and the vibrant colors of the water itself (health with a side of artificial dye, anyone?), none of the alternatives were really compelling enough to satisfy what she was looking for. She knew she had to do something to save her health and her sanity because boring old water as an alternative was not going to sustain itself.Īnd, she had to do it quickly, because it takes about two weeks to wane off a soda addiction. She certainly did not have the extra time or energy to be worrying about this addiction, nor how it led to her pre-diabetic state. Goldin was an executive at AOL and a mom to four. It’s an addiction many suffer from, and not just with Diet Coke. I, too, have a strenuous romantic relationship with Diet Coke.īut Goldin was bordering on eight to 10 Diet Cokes a day, and while I can’t say I haven’t done it, I have to say that’s a true addiction.

The following is excerpted from “Her Big Idea: The Next Genheration of Entrepreneurs” by Haley Hoffman Smith via New Degree Press.

She Is Without Limits by Haley Hoffman Smith