I can't wait to read it., This fascinating journey through the inner workings of the human mind reveals how our conscious thoughts and unconscious motives intertwine to shape who we are. This book will be of great interest to both scientists and the general public., This book will be a blockbuster, not only because it is about a fascinating topic, but because it will be that rare combination of excellent science (from the person who did the groundbreaking research) and charming and accessible writing. It is serious yet humorful, a joy to read, and a volume that makes us reflect on our own actions. Destined to be a bestseller, Before You Know It is an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.īefore You Know It is a fascinating volume with clear and understandable explanations of the ubiquitous role our subconscious plays in our daily actions, and why this is so. It is one of the best books on psychology to have come on the market for many years. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better.

He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Bargh takes the reader into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. Telling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways. John Gottman said 'will be the most important and exciting book in psychology that has been written in the past twenty years,' Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed bestsellers like Blink and Thinking Fast and Slow.

John Bargh, the world's leading expert on the unconscious mind, presents a groundbreaking book, twenty years in the making, which gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.

Financial Times: One of the Best Books of 2017 Business Insider : One of the Best Science Books of 2017 Dr.

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